THE LOGO

RFM is all about its local community and food systems. Although the product will eventually live in bigger brand grocery stores, it needs to always have that feel of a local, family-owned business. It needs to feel like a farmers market.

I digitized my linocut print design to appear that it been stamped right onto the bag, sticker, t-shirt. It needs to feel like it was made by a local artisan but can be scaled commercially.

The two characters are representative of the founders, Jacob and Nicole Trumbull. The roaring fork represents the Roaring Fork Valley, where the company operates. And the wheat stalk is a staple across the brand.

I designed the packaging for the full line of flours for RFM. This includes everything from the custom font to the color systems, the nutrition labels and all certifications.