Leading Graphic Design
THE BRIEF
Optic Nerve, a sunglass company based out of Denver, set out to revolutionize the sunglass case with its “Triangle Folding Case”.
I was tasked with the graphics on the packaging. They wanted to bring new life to the brand through this case design. The brief was to “make it iconic as f***”.
My goal was to create graphics that help guide the user on how to engage with the product without explicitly stating it.
I decided on the “puzzle piece” approach. The color blocks line up through the different variations of the shape’s case.
Optic Nerve decided to go with two versions of my design! Here’s the final mock-up of the “waves” design.
Check out the process of how we got from brief to finished product in <2 months.
ITERATION #1
I provided three different options for design direction.
ITERATION #2
I took the feedback from iteration #1 and provided one cohesive solution.
ITERATION #3
I then provided multiple color and icon variations for Optic Nerve to select from.