Leading Brand, Logo, Environment and Layout Design
THE WHAT
Footy Temple is a passion project between four soccer-crazed friends focused on growing soccer (footy) culture in the United States, ahead of the 2026 World Cup in North America. We do this by creating sacred moments to reflect on and grow our relationships with the world’s most beautiful game.
THE BRAND
Leaning into “football as a religion” I wanted to incorporate old religious styles with traditional European football elements. Given our mission to grow footy culture in the USA, there needed to be an element of future, of newness, of hope.
This brand represents the opportunity we have in this moment in the United States.
All eyes on World Cup 2026.
This brand represents the opportunity we have in this moment in the United States.
All eyes on World Cup 2026.
THE LOGO, THE CREST
The crest of a football club represents everything that club stands for. A tall task. For Footy Temple, it also needed to act as a logo for our collective.
The “Prayer Feet” design offers a playful invitation into this community of football creatives and fanatics. The nail polish invites everyone to dance. The ankle icons are a nod to the iconic Arsenal socks of ‘96.
The “Prayer Feet” design offers a playful invitation into this community of football creatives and fanatics. The nail polish invites everyone to dance. The ankle icons are a nod to the iconic Arsenal socks of ‘96.
TEN COMMANDMENT
TAROT DECK
I illustrated and produced this set of 10 Tarot Cards that characterize the Ten Commandments of the Footy Temple. Each card shows a player(s) that wears that specific number and is interacting with the theme of each unique commandment.
We took these to New York City and Miami and did readings from Times Square to local pickup games.
We took these to New York City and Miami and did readings from Times Square to local pickup games.
THE HOLY BOOK
I designed and produced a 50+ page art book filled with Footy Temple manifestos, gallery artwork, tarot cards, sponsorships and more!